Barr Future Bright with Orangina; Scottish Drinks Maker's Sales Rise While Acquisition Heads Wish List

The Herald › September 29, 2004

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Summary

AG BARR, the Glasgow-based maker of Irn-Bru, yesterday appeared to signal its appetite to acquire the Orangina brand, which it bottles and distributes in the UK under franchise, from spirits group Pernod Ricard.

The company also indicated it could follow its success in Russia by launching Scotland's iconic drink in both Poland and Hungary after successful market testing in both countries.

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Extract

Barr Future Bright with Orangina; Scottish Drinks Maker's Sales Rise While Acquisition Heads Wish List

Despite Barr's interest in Orangina, Roger White, the Glasgow firm's chief executive, said the brand would probably be guzzle...

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