Ag Barr's Silliness Offensive Adds Value Behind Irn Curtain Soft Drinks Maker Spends Pounds-300,000 On Off-the-Wall Tv Campaign in Russia
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Summary
AG BARR, the iconic Scottish soft drinks manufacturer, has spent more than pounds-300,000 to boost Irn-Bru's Russian market share in another twist to its "phenomenal" TV advertising theme - this time featuring a water polo team dive-bombing a group of synchronised swimmers.
"It's definitely a very silly ad, " said Jonathan Kemp, commercial director of AG Barr.See the full content of this document
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Ag Barr's Silliness Offensive Adds Value Behind Irn Curtain Soft Drinks Maker Spends Pounds-300,000 On Off-the-Wall Tv Campaign in Russia
"In fact, it's such a silly ad that I'm tempted to have it broadcast in Scotland, just for one night, to see what the reaction would be - even though it's in Russian."
While the signatu...See the full content of this document
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