Big Branding Gamble for Brewdog Bosses Business Diary

The HeraldOctober 26, 2009

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Summary


THE young bosses of Aberdeenshire beer company Brewdog could be showing off some natty body decoration if their ambitious GBP2.3m fundraising scheme bears fruit.

Managing director James Watt sported a large copy of the company's logo on his inner arm as he launched his "Equity for Punks" scheme, asking fans to contribute GBP230 a piece to help fund the opening of a new brewery.

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Extract


Big Branding Gamble for Brewdog Bosses Business Diary

That was just a transfer, he admitted, but said if the cash-call is successful he and c...

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