Summary
COCA Cola and PepsiCo, rivals in the soft drinks market for more than a century, are to start another battle in their sales war when they launch "mid-calorie" versions of their most popular drinks.
Coca Cola's new drink, called C2, is expected to be launched before America's Independence Day holiday on July 4 while Pepsi Edge is also likely to be introduced this summer.See the full content of this document
Extract
Cola Giants Prepare to Do Battle for the Low-Calorie Market
The companies will battle to establish a new ni...
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