Comfort with classic style - how a Scot leads the way Graeme Black was crowned new Designer of the Year at the Scottish Fashion Awards - but what inspires him to create extraordinary clothes for ordinary women?

Summary

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GRAEME Black is the kind of man for whom elegance is second nature. The current darling of the fashion world was this week crowned Designer of the Year at the Scottish Fashion Awards in Stirling Castle.

His work is constantly drawing new fans among women aged 30 to 50 who want something a little more refined to put in their wardrobes. It's an audience 42year-old Black is incredibly happy to cater for.

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Comfort with classic style - how a Scot leads the way Graeme Black was crowned new Designer of the Year at the Scottish Fashion Awards - but what inspires him to create extraordinary clothes for ordinary women?

Indeed, when he set up his own label in 2007, almost 20 years after he graduated from Edinburgh College of Art, he was clear about who his target audience would be.

"I'm not just out of art college so I'm not in that place where I'm making things with three arm...

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