Summary
Aleaflet drops on my desk, one of those vivid, cheerful A5-sized things normally used to get you to take out a bank loan at 86.4% APR, or sell up-market garage doors. I thought at first it was for a children's adventure camp: nice pictures of smiling children being cuddled by their mothers and wide-open beaches.
But, no, look again. This is something far more sinister. "You can register today with Child Safe Zones," it said. "Going out? A day out? A trip to the shops? Then here's a simple, effective scheme to help you help your child if they become lost, anywhere in the UK or abroad." It adds: "A great use of your child's portrait!"See the full content of this document
Extract
The Cynical Manipulation of Parental Fears
And so one lurches, unwillingly, across a chasm of disbelief. Yes, this really is a business predicated on the assumption that your child will be abducted. Its profit is based on parental paranoia. As with the selling of life insurance, it is a cheerfully cynical attempt to plant...
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