Sports Direct, Britain's Biggest Sporting Goods Retailer, Said England's Woeful... [Derived Headline]

The HeraldJuly 23, 2010

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Sports Direct, Britain's biggest sporting goods retailer, said England's woeful performance and early exit from the World Cup has left it with a mountain of branded stock to clear at reduced prices. The firm had budgeted for England, third-favourites to win the competition, to at least make it to the quarter-finals. However, England endured a poor group phase, in which goalkeeper Robert Green, pictured, let in a now notorious fumbled goal. The team exited in the round of 16 after a 4-1 thrashing by Germany.

"The negative impact of clearing the excess stock will offset some of the positive pre-tournament trade," chief Executive Dave Forsey said, pointing to particularly large price cuts required to shift replica kit. That took the shine off a 50% rise in annual profit.

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Sports Direct, Britain's Biggest Sporting Goods Retailer, Said England's Woeful... [Derived Headline]

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