Summary
YOU HAVE to wonder what a company such as Ford was doing striking deals with Eminem in the first place. It's all well and good trying to convince younger drivers that you're innovative and "with it", but the company should have known that the Detroit-born rapper came with baggage. All those spectacularly grotesque songs, for example, including the latest, Ass Like That - arguably a song in scorn of lechery, but maybe just about his "pee-pee" and where he wants to stick it.
Lyrics like these tend to appeal to children, not potential car drivers. Thus comes the inevitable statement from the Detroit-based car company after it decided not to lend the artist one of its new Fusion cars for a new video, saying that the song "just wasn't Ford".See the full content of this document
Extract
Eminem? He's Far Too Passe for Ford
The statement, if anything, does more to support the image Ford tries to cultivate on its website, as being a sensible, community- minded, levelheaded company more bothered about making quality cars than gaining...
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