Farmers May Suffer From Wiseman Dominance

The HeraldApril 01, 2011

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Summary


THE pre-close trading update by Robert Wiseman Dairies may appear on the surface to be good news for British dairy farmers, but some analysts are becoming concerned by the company's increasing dominance of the liquid milk market.

The problem is that the demand for fresh milk in the UK is basically finite, and any increase in the company's share of that market is being won at the expense of its competitors.

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Extract


Farmers May Suffer From Wiseman Dominance

For instance, Wiseman's much-trumpeted coup at winning all of the Co-op's liquid milk business was won on price...

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