Summary
BOOKMAKER-turned-bottler Freddie Williams has overseen a sharp increase in the profits of his drinks-bottling business, as young drinkers continue to lap up a certain alcopops brand.
Caledonian Bottlers, which derives 95% of its sales from bottling so-called "ready-todrink" products, has benefited from the fact that WKD has withstood a general decline in the market for alcopops, while sales of other well-known brands have plummeted.See the full content of this document
Extract
'Fearless' Freddie Shows Wkd Side
WKD, favoured tipple of singer Charlotte Church, is produced by Beverage Brands UK, a 40% shareholder in...
See the full content of this document
Sponsored links
