Meet the Woman Selling 'Scotland the Host' at the G8 Global Media Coverage Is a Dream Come True for Those Marketing Scotland to a Wider Audience. First Person
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Summary
AFTERmonths of fanfare and planning, the world's most powerful political leaders, their entourages and security personnel will finally congregate this week at Gleneagles.
They will be met by more than 600 staff, discreetly gliding down corridors, endeavouring to anticipate their every need. Outside, up to 3000 journalists will be waiting amid a tangle of cabling, cameras, computers and satellite vans.See the full content of this document
Extract
Meet the Woman Selling 'Scotland the Host' at the G8 Global Media Coverage Is a Dream Come True for Those Marketing Scotland to a Wider Audience. First Person
In among all the chaos, Caroline Packman will be suited and booted, welcoming hand held out and smile in place. The petite businesswoman will be among a throng of Scottish officials looking for an opportunity in-between G8 press conferences and interviews to extol the virtues of the country.
Packman, in her role as head of business tourism for VisitScotland, h...See the full content of this document
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