Irn-Bru 32 Campaign Leaves a Sour Taste

The HeraldMarch 25, 2006

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Summary


ITWAS Ford Kiernan on the radio who caused my first sense of humour failure. Drink Irn-Bru 32, whispered the actor in his most threatening Glasgow hardman voice, "and it will make you attack life with a hammer."

Then came the "Wakey Wakey" TV advert, in which a hardman in a cuckoo suit burst into a library, abused the librarian as a tweedy old crone, and told the students to stop reading books, drink Irn- Bru 32 and get a life.

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Extract


Irn-Bru 32 Campaign Leaves a Sour Taste

Ho, ho, ho. I bet the campaign has the nation's school teachers rolling in the aisles. I bet the police and health-service workers who sweep up broken bodies every night think it's hilarious.

Attack life with a hammer! Why, of course. What joy that advert will bring, for example, to t...

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