Summary
A PIONEERING start-up company backed by the Edrington Group that is seeking to demystify the world of Scotch whisky is launching its product range into the US market from next month.
Jon, Mark and Robbo's Easy Drinking Whisky Company, which launched in the UK in 2003 and has already rolled its products into Canada and South Africa, was the brainchild of brothers Jon and Mark Geary and David "Robbo" Robertson, former master distiller at Edrington's The Macallan distillery. Their aim is to shatter Scotch whisky's "fireside-and-slippers image" and attract new drinkers to Scotland's national drink.See the full content of this document
Extract
Jmr Jump-Start New Slant On Scotch in Us
The Fife-based company's three products - the Rich Spicy One, The Smokey Peaty One ...
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