Summary
THE number of shoppers visiting Edinburgh's city centre has slumped this Christmas, despite the biggest-ever marketing campaign for the capital.
Retailers' consortium the Destination Edinburgh Marketing Alliance (DEMA) and tram firm TIE spent pound(s)800,000 on the UK- wide push, "Edinburgh Sparkles", which saw the capital aggressively promoted to shoppers north and south of the border.See the full content of this document
Extract
Marketing Fails to Entice Shoppers to Edinburgh
Prime-time TV ads included one shown during ...
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