One Crazy Frog That Catches Us On the Hop

The HeraldFebruary 12, 2005

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Summary


IF YOU OWN a teenager, you may well be acquainted with Crazy Frog. Even if you don't know it by name, you will recognise the sound: an irrepressibly funny high-pitched whine of a human imitating a two-stroke motorbike.

Irrepressibly funny, that is, until the moment you realise its methods of extracting money out of naive children.

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Extract


One Crazy Frog That Catches Us On the Hop

And their parents.

If I sound bitter, I am. Crazy Frog is a cult with morally questionable marketing tactics. Overnight, on the back of some clever sleight of hand, it has become the world's most popular and lucrative ringtone, and the computer-animated blue frog in a f lying helmet is recei...

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