Summary
IF YOU OWN a teenager, you may well be acquainted with Crazy Frog. Even if you don't know it by name, you will recognise the sound: an irrepressibly funny high-pitched whine of a human imitating a two-stroke motorbike.
Irrepressibly funny, that is, until the moment you realise its methods of extracting money out of naive children.See the full content of this document
Extract
One Crazy Frog That Catches Us On the Hop
And their parents.
If I sound bitter, I am. Crazy Frog is a cult with morally questionable marketing tactics. Overnight, on the back of some clever sleight of hand, it has become the world's most popular and lucrative ringtone, and the computer-animated blue frog in a f lying helmet is recei...See the full content of this document
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