Summary
A SUPERMARKET will test scratch-and-sniff labels on flowers to give shoppers a whiff of what lies ahead.
Waitrose is to test scented stickers on its Oriental Lilies after discovering customers prefer to buy flowers when the petals are closed, before scent is released.See the full content of this document
Extract
Sweet Smell of Waitrose Flower Label
The try-before-you-buy tec...
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