The Buy Word

The HeraldMay 26, 2004

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Summary


Bumped up car safety Given the choice between a cheap car and a safe one, most people would opt for safety. One car manufacturer says it would like to make cars that are both safe and inexpensive, but claims that the new European directives, due to come into force in 2007, could make that impossible.

According to Roger Putnam, the head of Ford in Britain, new safety features could force prices up by 25%. Putnam says that improvements in safety should be welcomed, but suggests that some of the demands are extreme, and, alongside other EU measures to cut emissions, difficult to implement cheaply.

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The Buy Word

"We have a number of challenges to come and as far as pedestrian prote...

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