Does Versace Cutback Signal City's Fading Love Affair with Glitz Chic?; Designer Forced to Lower Profile As Industry Takes Stock of Losses
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Summary
FOR more than a decade, its fashion conscious citizens have been associated with the brash, the gaudy, and the extravagant. But Glasgow appears to have acquired the worldwide taste for the understated and Versace, one of the city's most high-profile stores, is paying the price.
The Italian designer's only Scottish boutique has always fared well in Glasgow. The Versace store was the first to open outside Italy in 1991 and quickly attracted the attention of football stars and well-heeled businessmen, eager to display their wealth in ostentatious style.See the full content of this document
Extract
Does Versace Cutback Signal City's Fading Love Affair with Glitz Chic?; Designer Forced to Lower Profile As Industry Takes Stock of Losses
However, 13 years later, Versace's flagship store in Glasgow's Merchant City is to be scaled down, indicating a dramatic change in the tastes of Glasgow's followers of fashion.
The change leaves...See the full content of this document
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