Summary
STAND by for a call from Alex Salmond, like it or not. In the latest American import to reach Scotland, a recording of the SNP leader will ring up hundreds of thousands of homes in the coming months in an attempt to pinpoint swing voters for the general election.
The telemarketing technique, known as voter identification, was a key plank of the John Kerry and George W Bush campaigns in the recent US presidential elections, when pre-recorded messages from candidates plagued the homes of swing voters in key states.See the full content of this document
Extract
Your Snp Leader Is Only a Phone Call Away
The phenomenon, dubbed "phone spam" , proved to be a cheap, fast, and effective way of locating the all-important undecided vo...
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